Website design brief
The ISO 9001 Council's website is a a platform for practical information and advice on ISO 9001. Long, detailed sections describe ISO 9001, its revisions and the documentation required to achieve certification; further sections review products and services of interest to companies planning to implement ISO 9001. Membership areas allow registered users access to case studies and a moderated forum.
I began working with the Council in 2010. The initial brief was to design a formal, corporate-looking website to serve the needs of members worldwide. Apart from a stock photo used as a home page banner, the website would be free of images and consist almost entirely of text. In 2015 the Council requested a responsive design that would adapt to tablets and smartphones while retaining the functionality and user-friendliness of membership areas.
The logo evolved from a core palette of orange and navy. A series of samples were produced before the design, font and wording were finalized. The version selected for use on the website (shown on the right) features a simple design that scales well and retains clarity at small sizes.
Key considerations included the need for a clear presentation with sufficient typographical variation to add interest to what otherwise would be dense blocks of text. To some extent this was achieved using a simple hierarchy of headers and sub-headers, along with bulleted and indented text. Apart from a few sections that employ color delineation, design elements were kept to a minimum. Membership areas were tested by surveying a handful of Council members; feedback indicated a preference for little or no color, and large, highly visible buttons in both the primary and secondary menus.