MarineTech New Zealand

MarineTech is a small, Auckland-based firm offering a suite of marine products and services. Core products include desalinators, air conditioning units and hull cleaning solutions. Services range from yacht maintenance and management, to electronics and repairs.

Although the website is fairly new (it was completed early 2020), the company has a long history in the Auckland area and is well known for partnering with similar companies to manage more complex projects.

Design

MarineTech asked me to make their website sometime in late 2019. After several lengthy emails and a few Photoshop samples, we agreed on a "look and feel".

The end result is a good example of a small website that achieves everything it sets out to achieve. Content is well presented, user friendly, and offers nice splashes of color. The design is responsive, meaning it adapts seamlessly to devices of all shapes and sizes, and displays every bit as well on smartphones as it does on laptops and desktops. The following screenshots show one of the company's top-selling items, Schenker Watermakers.

Marinetech New Zealand

Outcomes

The website was set up out of necessity. MarineTech wanted to import Schenker watermakers from Italy to New Zealand, but were told that in order to do so they would need a website detailing the products and offering customers a way of getting in touch. Thanks to the new website, MarineTech is now recognized as one of Schenker's global partners and the only authorized dealer in New Zealand.

Assessing the success of the website is difficult since it was completed shortly before the Covid pandemic. Lockdowns in Auckland from March 2020 until November 2021 inevitably took their toll and many small businesses struggled. At the time of writing (December 2021) restrictions have finally been eased.

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