AB Website Design Bangkok

We operate website design studios in Bangkok and Songkhla: our client list dates back to late 2006 and includes Thailand's Department of Highways (part of the Ministry of Transport in Bangkok), the ISO 9001 Council in Switzerland, TV Nova in the Czech Republic and Jet Asia in Bangkok. Most of our clients are small to medium-sized entities, passionate about their business and dedicated to providing quality products and services. If you're looking for a website design company in Bangkok and have a project that requires a creative, professional touch, please contact us.

View client Portfolio

We manage full-scale website developments projects, bespoke software solutions and smaller commissions such as logo design. The logos below are from a set of ideas I developed for Thailand's Department of Highways, part of the Ministry of Transport in Bangkok. The concept is based on an early 20th-century illustration depicting an elephant chair above a pair of tusks. The version on the right was chosen (and colored) for the website.

Web Logo
Web Design Bangkok

Website Typography

Thanks to services like Google Fonts it's now easy to add interesting fonts to websites and create the style you want. The most basic considerations when choosing a typeface are whether you like the characters and how they render at different sizes. The pages on this site are displayed mainly with Gill Sans Light, a famous typeface designed in the late 1920s. For a brief overview of typography, click any of the icons below.









Serif typefaces differ from their sans-serif counterparts in that they feature small, decorative flourishes at the end of the strokes. These flourishes, called serifs, were traditionally thought to increase readability and reading speed.

Font Serifs

On websites, especially at smaller sizes and for short passages of text, sans-serif fonts are often a better choice. Popular serif typefaces include Georgia and Times Roman, while Arial, Verdana and Helvetica are some of the better known sans-serifs found on the web.

Kerning is a typographic term that refers to spacing between two consecutive letters.

Font Kerning

The word above features two examples of kerning: the W "pulls back" the letter o that follows it, and the y occupies some of the space used by the a. The reduction in white space leads to a neater, more uniform appearance, and enhanced legibility. Some web fonts are notorious for poor kerning: Arial, for example, has no built-in kerning pairs and by default will display excessive white space between letter combinations such as Va and Te.


A typographic ligature is a special character that represents two letters joined together. Ligatures generally occur only in serifs, though Gill Sans and Futura (both sans serif typefaces) include them as standard characters. The text below is displayed with Gill Sans and features two ligatures.

Font Ligatures

The letters f connect to form a single character, and the second f joins with the i to form a character without the dot. The result is interesting, though not necessarily more legible.

Descenders are the parts of letters that descend below the baseline. The word below is displayed with Gill Sans and includes three descenders.

Font Descenders

What I particularly like are the straight lines in the letters p and y, as well as the "goggles" shape of the g. This website uses the words designer and Bangkok a lot, so I wanted an interesting g rather than the bland curl found in sans-serif typefaces such as Arial or Helvetica.

Google PageSpeed

More than 50% of online traffic comes from mobile devices such as tablets and smartphones, so it's essential that websites load quickly. To help web designers assess page loading speeds, Google has developed a tool (PageSpeed) that monitors performance and gives technical advice on how load times can be improved. At AB Website Design Bangkok we use this tool to optimize our clients' websites and in some cases have achieved a near 100% score.

View client Portfolio

Google Page Speed
Website Photography

Website Photography

As with typography, visual imagery is an aspect of the design process that impacts heavily on "look and feel". Whether your website is a brochure site or an e-store, high-quality photography is essential. A few years ago we managed photography on location for several web design projects in Bangkok and nearby provinces. This was fun, but often time consuming. These days we generally outsource photo shoots to other website designers in Bangkok or professional photographers we partner with in Thailand and Singapore.

Responsive Design

Responsive design describes the techniques needed to ensure that websites can be viewed on desktop PCs, netbooks, laptops, tablets and smartphones. These devices generally have different screen sizes, so it's important that websites can adapt (or "respond") accordingly. Responsive design is now an integral part of the design process and something anyone about to hire a website designer should be aware of. For more information, Wikipedia's article about responsive design is informative, well-sourced, and offers links to other useful CSS resources.