ISO 9001 Council, Switzerland

The ISO 9001 Council in Switzerland is a non-profit organization offering information and advice about the world's most popular quality management standard, ISO 9001. The Council has a global membership and has assisted companies in more than 20 countries with their ISO implementation, certification and surveillance audits. The website features long, detailed sections describing ISO 9001, its revisions and documentation; membership areas allow registered users access to case studies, resources and a moderated forum.

ISO 9001 Council

I was first hired by the Council in 2010 and have been working closely with them ever since. Current projects include developing content and marketing collateral, and testing an API that will eventually provide real time information to Council members.


Pinnacle Marine, New Zealand

Pinnacle Marine is a firm of highly successful yacht brokers based in Auckland. The company is New Zealand's only appointed dealer for Azimut Benetti, the world's leading brand for luxury yachts and superyachts. This video was shot a few years ago at the Phuket International Boat Show and features an interview with Pinnacle Marine's Managing Director.


Grant Saunder Pinnacle Marine

I've been working with Pinnacle Marine since 2014. My Responsibilities include:

Site design and optmization. I completed the most recent re-design in 2019. Since design is fluid and constantly evolving, I'll make further improvements whenever necessary.

Content development. In 2019 I added a section for News & Events. I then kicked things off by writing the first dozen or so articles, each carefully researched, media-rich, and weighing in at around 1000 words.

Web services. Yachts can be priced in a number of currencies, but searches are only done in NZD. To achieve this, the website uses a currency feed from the European Central Bank. Once retrieved, the information is stored locally and exchange rates are calculated relative to NZD.

Database management. A vastly improved backend enables Pinnacle Marine staff to upload batches of photos with combined file sizes well in excess of 100mb. The system integrates with ImageMagick, a server-based solution that facilitates high quality image processing.

As of mid-2020 there are new projects in the pipeline, the most important of which I'll detail here once everything is finished and up and running. I'm also writing new articles in order to keep the site fresh and up to date.

Grant Saunders

Our business is selling high-end sail and motor yachts and ancillary services to global buyers, our websites support these ends. AB Design manages our supplementary marketing collateral and developed our custom CRM needs with excellent results. I can highly recommend these services.

Grant Saunders, Managing Director, Pinnacle Marine


Department of Highways, Thailand

In 2012 I was asked to design the website for a provincial branch of Thailand's Department of Highways (DOH), part of the Ministry of Transport in Bangkok. The contract also included modernizing the department's 100-year-old logo. Sadly the contract didn't last long: in 2015 the DOH decided that all websites had to be designed in accordance with their own templates and guidelines, and free-form designs would no longer be allowed. The new logo I made is still in use and shown below.

DOH Logo, Thailand

9001 Simplified, USA

9001 Simplified is a Seattle-based company that focuses on the quality management standard, ISO 9001. The company sells a wide range of DIY tools, training solutions and consultancy services designed to help small and medium-sized organizations set up and maintain an ISO 9001 quality management system. The website contains a wealth of resources, ranging from free downloads to tutorials and in-depth articles.

Checkout is with FoxyCart, an e-commerce solution that combines security with ease of use.


DVD Quality Basics

As of Summer 2020 the website is being completely re-designed and should be finished by about September / October. Work in progress includes adding new training products and giving the site a complete makeover.


MarineTech, New Zealand

This is a website I made at the end of 2019 for a sole trader in New Zealand who offers marine services to clients in and around Auckland. The site is small, graphically-rich, and scales nicely for tablets and smartphones.

A hurdle worth noting is that the client initially knew almost nothing about web design and/or online marketing, but thanks to regular correspondence and reassurance on my part, all doubts and misapprehensions were ironed out.


I'm happy with the finished results. The site is highly personalized and in my opinion is a good example of how small and medium-sized companies can gain a strong online presence while working with remote consultants and operating on a modest budget.


Ancient Beadart, Bangkok & Tokyo

SKJ Ancient Beadart is part of a network of family businesses specializing in old, ancient and antique beads. This e-commerce website represents the company's interests in Thailand and Japan, and is one of the largest of its kind on the internet.

Ancient Beadart

An interesting feature of the website is that when viewed at full width (on a PC, for example) there are two different styles of presentation: items in the Private Collections and Metals sections are displayed in a gallery-style scroller, while jewelry items in other categories are shown in a conventional tabular layout. Product photography is managed by the client using a digital SLR fitted with a macro lens and a specially constructed lightbox; the quality is generally very good.


Malacca Portuguese Eurasion Association

This is a logo I made for the Malacca Portuguese Eurasion Association, a community that supports and promotes the culture of Malaysians descended from early Portuguese navigators. The main problem with these types of logos is that they scale poorly. This means that while they're fine for printed matter, they're not so good for websites.